Aran Quinn

Mac ā€˜nā€™ Cheese

Approached by director and good friend Conor Finnegan, I was asked to create this 15-second spot, one of six videos for Mac 'n' Cheese's 2022 campaign. The assignment was tricker than usual as it was 15 seconds of hand-drawn lip-synched animation that had to live around a stationary noodle. The designs that depicted the voice's anxieties were to be tiny in size but quickly read.

Below are some of the initial designs. The script changed and the designs were asked to be simplified and shrank down.